Around a week ago I had the honour of participating in a 2-day Growth Hacking Crash Course organized by Growth Tribe. Crash course undeniably is an appropriate term for a course after which I fell asleep at 8pm, at the same time as my 8-month-old baby and slept for 12 hours in a row. The intense two-day familiarization with the world of growth hacking was certainly tiring. On waking up the next morning I immediately told my colleagues and bosses that we had a lot of work to do. The course led me to ideas for our customers and Wannado in the same way that free buckets lead Finns to queue.
According to Wikipedia, Growth Hacking is a process of rapid experimentation across marketing funnel, product development, sales segments, and other areas of the business to identify the most efficient ways to grow a business. This admittedly mouthful of a sentence captures the essence of growth hacking quite well. The growth hacker’s aim is to get a company to grow quickly by using low cost and fast experiments to find out the best way to to get the company’s message to the right target audience.
A growth hacker considers the entirety of a customer’s relationship with the company and uses (often quite technical) means to influence it. From identifying target groups to raising customer awareness, from influencing buying decisions to encouraging referrals and return purchases.
During the first day, when the principles and concepts of growth hacking were being discussed (at very rapid pace), I realized that my current working methods already use a lot of the ideas. And that my colleagues and really the whole of Wannado already function a lot like growth hackers! One of our most important messages is that marketing does not have to be expensive and slow to be effective. The more expensive, complicated and slower the process, the less likely it will be beneficial – especially if you consider how many resources the whole process can take.
Fast design, development, testing, and implementation is common in the world of software development, and Growth Hacking is especially popular among software start-ups. It does not, however, mean that a bigger and more established company (for example in the construction field) could not benefit from this way of thinking. We strongly believe in this way of doing business at Wannado – and we act on it. We get a lot to done for our customers and the price tag does not have to be five, or even four, digits.
During the second day of training day, we did more practical exercises and were able to test dozens of tools chosen by Growth Tribe. The net is crowded with a whole world of different software, and it can be very time consuming to try and find just the right one for your purpose. The top-20 list of best tools I received at the training is very valuable in itself, and I now use many of these tools daily. Through the practical training I gained more insight into both the Growth Hacking principles and myself; only rarely does it makes sense to invest a great deal of time in an idea before finding out if it even works.
During the first few hours of training, the tutors made a bold claim: “When you go home from this course you will have up to 20 different cost-effective ideas to increase your companies visibility.” I was obviously initially very sceptical, but by Tuesday night I had about a dozen ideas I could put into practice. Inspired by all I had learned, I set about implementing them, both for us and our customers.
This blog is not written in collaboration with Growth Tribe. All the opinions are my own.
Tech Lead, Project Manager